Actually, “rebranded” might be more accurate than “launched”. The 8 year old organisation known as Richard Peirce Shark Conservation (RPSC), which is run by Richard and Jacqui Peirce, has converted into the Shark Conservation Society (SCS). This is apparently so it can become a better resourced outfit.
It is a members’ society rather than a charity and funding will come from membership and donations. This is apparently to preserve its integrity and independence. Richard Peirce is also chairman of the Shark Trust charity. He distinguishes SCS from the Shark Trust by claiming that the former will be “fact and practical experience based”, whereas the latter is “science and fact based”. He has denied that forming SCS is as a result of any falling out with the Shark Trust and sees the 2 organisations as complementary, sister organisations.
- Shark Conservation Society – www.sharkconsoc.com
- Shark Trust – www.sharktrust.org